London Elects campaign messaging

Our campaign messaging is below. Please use this when crafting your communications to help ensure consistent messaging across London.  

Lead messaging

The Mayor of London and London Assembly elections are taking place on Thursday 2 May 2024.  

The Mayor runs your city, from policing and housing to environment and transport.

Vote for Mayor of London using your pink ballot paper. You have one choice.  

The London Assembly holds the Mayor to account on your behalf. 

You have two votes for the Assembly.  

Use the yellow ballot paper to vote for your constituency London Assembly Member. Use the orange ballot paper to vote for an Assembly Member from a particular political party to represent the whole of London.

Bring photo ID to vote. Find out more at londonelects.org.uk 

Voter ID (Electoral Commission messaging)

• You need to show photo ID to vote on 2 May
• If you don’t have photo ID, you can apply for free voter ID
• More information can be found on our website electoralcommission.org.uk/voterID

Voter registration (Electoral Commission messaging)

To vote in the upcoming elections, you must be registered to vote.

If you’ve never registered to vote, or have recently moved, you must register by midnight on Tuesday 16 April to vote in the elections on 2 May.  

Registering to vote is quick and easy, just go to gov.uk/register-to-vote

British, Irish, and qualifying EU and Commonwealth citizens aged 18 or over are eligible to register and vote in the Mayor of London and London Assembly elections. Learn more about which elections you can vote in on the Electoral Commission’s website. 

How to vote

Your polling station will be open from 7am until 10pm on election day. Before 2 May, you will be sent a poll card with details of where your polling station is and a list of accepted forms of photo ID. You don’t need to take your poll card to vote, but it will help staff to find your address on the voting register.  

You can also vote by post or by proxy.  

To vote by post, apply online or return an application form to your borough’s electoral registration office by 5pm on 17 April.  

Your ballot papers will be sent to you before polling day. Mark your votes and return them to arrive before 10pm on 2 May.  

Proxy voting is when you nominate someone that you trust to vote on your behalf.  

To vote by proxy, apply online or return an application form to your borough’s electoral registration office by 5pm on 24 April. 

How to complete your ballots

You’ll be given three ballot papers. A pink one for the Mayor, a yellow one for your Constituency London Assembly Member and an orange one for your London-wide Assembly Member. 

Completing your Mayoral election ballot paper

Vote for Mayor of London using your pink ballot paper. You have one choice. Mark a cross next the candidate of your choice. 

Completing your Assembly election ballot papers

There are two types of Assembly Member: 14 representing individual constituencies (yellow ballot paper) and 11 representing the whole city (orange ballot paper).  

Vote once on each ballot paper by putting a cross in the box next to your choice. 

Find out who your candidates are

A full list of candidates in the elections will be published on the London Elects website no later than 4pm on Tuesday 2 April 2024. Where Mayoral candidates have chosen to submit a mini-manifesto this will be published by 5 April, alongside a PDF of the booklet containing candidate information which will be delivered to every registered voter in London.  

Find your polling station

Details of your polling station will be sent to you with your poll card before 2 May. You can also use our online polling station finder by visiting londonelects.org.uk (live in April).  

About the Mayor of London and London Assembly

The Mayor’s job is to make London a better place for everyone who visits, lives or works in the city.  

This includes developing policies, setting budgets, overseeing major programmes and championing London around the world – all in line with the Mayor’s vision and in the interests of London and Londoners.  

The London Assembly is made up of 25 Members – 11 represent the whole city and 14 are elected as constituency representatives.  

The Assembly acts as the eyes and ears of Londoners at City Hall. Members hold the Mayor to account by examining Mayoral strategies, decisions and actions to make sure they are in the public interest.  The Assembly also conducts investigations into issues of importance to Londoners.