Template copy and social media
London Elects template press releases
We will be sharing template press releases to mark key milestones in the run-up to the elections. These will be available approximately a week before the intended publication date. See publication dates below:
| Date | Hook | Link to template |
|---|---|---|
| Thursday 4 April | One month to polling day | One month template |
| Monday 22 April | Polling station map on website | Polling station template |
| Wednesday 1 May | Tomorrow is polling day | It's tomorrow template |
| Thursday 2 May | Polling day | Today's the day template |
Official campaign hashtags Please use #LondonVotes on all election-related Tweets, and #YourVoteMatters on those dealing with voter registration.
Do not add additional hashtags as this could potentially confuse our messages and make them less effective.
On the following pages you can find copy for use on social media.
The Electoral Commission voter registration campaign is live from 1 March. The London Elects campaign is live from 18 March. Please do not post about these campaigns before these dates. Timings for posting each message have been provided on the following pages.
Previously Twitter/X has been London Elects’ main social media channel. Like many other organisations we are considering the role of the platform in our comms given the changes which have taken place.
London Elects will continue to post to X as the platform where we have the greatest following and see the most engagement. However, we are expanding our social media presence. You will be able to view London Elects content on:
Please feel free to follow the London Elects accounts. We encourage you to be proactive on these platforms in sharing and engaging with our and each other’s content. This is crucial to increasing the presence of reliable, authoritative election information in these spaces.
Timing: from 18 March
London Elects resources to be added 11 March
| Message | Use with | Link |
|---|---|---|
| The Mayor of London and London Assembly elections will take place on 2 May 2024. A little X can make a big difference. Find out more at londonelects.org.uk #LondonVotes | Election awareness image or video | londonelects.org.uk |
| Make your mark in the Mayor of London and London Assembly elections on 2 May 2024. Find out more at londonelects.org.uk #LondonVotes | Election awareness image or video | londonelects.org.uk |
Timing: until 24 April
Electoral Commission voter ID resources
| Message | Use with | Link |
|---|---|---|
To vote in elections in [area], you will need to show photo ID. No ID? You can apply for free voter ID now. Find out what is accepted and apply for free voter ID if you need to ⬇️ www.electoralcommission.org.uk/voterID | Electoral Commission Voter ID images | electoralcommission.org.uk/voterID |
Did you know? 📢 You need photo ID to vote at a polling station in elections in England. Find out what ID is accepted and apply for free voter ID if you need to ⬇️ www.electoralcommission.org.uk/voterID | Electoral Commission Voter ID images | electoralcommission.org.uk/voterID |
There are elections in [area] on 2 May. To vote at the polling station in these elections, you’ll need to show photo ID. Find out what is accepted and apply for free voter ID if you need to ⬇️ www.electoralcommission.org.uk/voterID | Electoral Commission Voter ID images | electoralcommission.org.uk/voterID |
There are elections coming up in your area. You’ll need photo ID to vote at the polling station in these elections. No ID? You can apply for free voter ID now. Find out what is accepted and apply for free voter ID if you need to ⬇️ www.electoralcommission.org.uk/voterID | Electoral Commission Voter ID images | electoralcommission.org.uk/voterID |
There are elections in [area] on 2 May. You’ll need photo ID to vote at the polling station in these elections. No ID? Apply for free voter ID before the deadline on 24 April. www.electoralcommission.org.uk | Electoral Commission Voter ID images | electoralcommission.org.uk/voterID |
Timing: from 24 April
Electoral Commission voter ID resources
| Message | Use with | Link |
|---|---|---|
Remember! 📢 You need photo ID to vote at a polling station in the elections on 2 May. Find out what ID is accepted ⬇️ www.electoralcommission.org.uk/voterID | Electoral Commission Voter ID images | electoralcommission.org.uk/voterID |
Timing: from 1 March
Electoral Commission resources to be added
| Message | Use with | Link |
|---|---|---|
Elections are taking place where you live on 2 May. [calendar emoji] [They’re / He’s / She’s] registered to vote, are you? Register before the deadline on 16 April: gov.uk/register-to-vote | Corresponding images from voter reg campaign NB: must be accompanied by image | gov.uk/register-to-vote |
[They’re / He’s / She’s] registered to vote, are you? It’s quick and easy – all you need is your National Insurance number. Register before the deadline on 16 April: gov.uk/register-to-vote | Corresponding images from voter reg campaign NB: must be accompanied by image | gov.uk/register-to-vote |
Are you registered to vote too? The deadline to register to vote in the elections on 2 May is 16 April. [ballot box emoji] Register now: gov.uk/register-to-vote | Images from voter reg campaign NB: must be accompanied by image | gov.uk/register-to-vote |
Elections are taking place in your area on 2 May. Register to vote now if you’ve never registered before, have moved house, or changed your name. Register now: gov.uk/register-to-vote #YourVoteMatters. Don’t lose it. | Images from voter reg campaign | gov.uk/register-to-vote |
Recently moved house? [house emoji] You need to register at your new address to vote in elections. It’s quick and easy, visit gov.uk/register-to-vote #YourVoteMatters. Don’t lose it | Images from voter reg campaign | gov.uk/register-to-vote |
Just turned 18? [celebration emoji] Make sure you’re registered to vote so that you can vote in elections in your area. All you need is your National Insurance number. Register online today: gov.uk/register-to-vote | Images from voter reg campaign | gov.uk/register-to-vote |
Time’s running out! [alarm clock emoji] There’s only [X] days left to register to vote before the deadline on 16 April. Go to gov.uk/register-to-vote today. #YourVoteMatters. Don’t lose it | Images from voter reg campaign | gov.uk/register-to-vote |
Timing: from 8 April
London Elects resources to be added 11 March
The video assets will be added to the resources page in early April.
| Message | Use with | Link |
|---|---|---|
| Voting in the Mayor of London and London Assembly election is easy. London’s voting on 2 May 2024. Make your mark. #LondonVotes | How to complete your ballots video | londonelects.org.uk/im-voter/how-complete-your-ballot-papers |
| When voting in the Mayor of London and London Assembly election make 1 choice for Mayor, 1 choice for your Constituency Assembly Member and one for an Assembly Member to represent the whole of London. #LondonVotes | How to complete your ballots video | londonelects.org.uk/im-voter/how-complete-your-ballot-papers |
Timing: from 18 March to 17 April (postal vote application deadline) / 24 April (proxy vote application deadline)
London Elects resources to be added 11 March
| Message | Use with | Link |
|---|---|---|
| You can vote by post in the Mayor of London and London Assembly elections. Don’t miss the deadline – apply for your postal vote by 5pm on Tuesday 17 April. Make your mark. #LondonVotes | Apply for postal vote image | gov.uk/apply-postal-vote |
| Make your mark in the Mayor of London and London Assembly elections. To vote by post apply by 5pm on Tuesday 17 April. #LondonVotes | Apply for postal vote image | gov.uk/apply-postal-vote |
| You can vote by proxy in the Mayor of London and London Assembly elections. Don’t miss the deadline – apply for your proxy vote by 5pm on Tuesday 24 April. Make your mark. #LondonVotes | Apply for proxy vote image | gov.uk/apply-proxy-vote |
| Make your mark in the Mayor of London and London Assembly elections. If you can’t vote in person, apply to vote by proxy by 5pm on Tuesday 24 April. Make your mark. #LondonVotes | Apply for proxy vote image | gov.uk/apply-proxy-vote |
Timing: from early April
London Elects resources to be added 11 March
| Message | Use with | Link |
|---|---|---|
| Find out who your candidates are in the Mayor of London and London Assembly elections. Make your mark. #LondonVotes | Find out who your candidates are image | TBA |
Timing: from 1 May
London Elects resources to be added 11 March
| Message | Use with | Link |
|---|---|---|
| This Thursday London’s voting in the Mayor of London and London Assembly elections. You don’t need to take your poll card to vote but it can speed things up. Make your mark. #LondonVotes | Election awareness image | TBA |
| Make your mark in the Mayor of London and London Assembly elections tomorrow. Polls are open from 7am to 10pm. You don’t need to take your poll card to vote but it can speed things up. #LondonVotes | Election awareness image | TBA |
| Polls are now open until 10pm in the Mayor of London and London Assembly elections. You don’t need to take your poll card to vote but it can speed things up. Make your mark. #LondonVotes | Election awareness image | TBA |
Timing: from 18 March
London Elects resources to be added 11 March
| Message | Use with | Link |
|---|---|---|
| The Mayor’s job is to make London a better place for everyone who visits, lives or works in London. This includes developing policies, setting budgets, overseeing major programmes and championing London around the world. #LondonVotes | Role of the Mayor animation | londonelects.org.uk/what-do-mayor-london-and-london-assembly-do |
| The London Assembly holds the Mayor to account by examining Mayoral strategies, decisions and actions to make sure they are in the public interest. Assembly Members also conduct investigations into issues of importance to Londoners. #LondonVotes | Role of the Assembly animation | londonelects.org.uk/what-do-mayor-london-and-london-assembly-do |
Timing: from 29 April
London Elects resources to be added 11 March
| Message | Use with | Link |
|---|---|---|
| This Thursday London’s voting in the Mayor of London and London Assembly elections. Find out where to vote using our polling station finder. Make your mark. #LondonVotes | Polling station finder image | TBA |
| The Mayor of London and London Assembly elections will take place this Thursday. Find out where to vote using our polling station finder. Make your mark. #LondonVotes | Polling station finder image | TBA |
| Make your mark in the Mayor of London and London Assembly elections tomorrow. Polls are open from 7am to 10pm. Find out where to vote using our polling station finder. #LondonVotes | Polling station finder image | TBA |